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~person:"Kataria, Sonia"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
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Kataria, Sonia
Svensson, Göran
17
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Roberts-Lombard, Mornay
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International review on public and non-profit marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Society and business review
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ECONIS (ZBW)
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A serial mediation model for investigating the impact of e-CRM services on customer loyalty in the Indian healthcare industry
Singh, Pratyancha
;
Kumar, Vinod
;
Kataria, Sonia
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 62-86
Persistent link: https://www.econbiz.de/10013549034
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2
Ensuring brand loyalty for firms practising sustainable marketing : a roadmap
Khandai, Sujata
;
Mathew, Jones
;
Yadav, Renu
;
Kataria, Sonia
- In:
Society and business review
18
(
2023
)
2
,
pp. 219-243
Persistent link: https://www.econbiz.de/10014334061
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3
An integrative approach to the nexus of brand loyalty and corporate social responsibility
Kataria, Sonia
;
Saini, Vinod Kumar
;
Sharma, Ajay Kumar
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 361-385
Persistent link: https://www.econbiz.de/10012617326
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