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~person:"Katona, Zsolt"
~person:"Stepanchuk, Tanja"
~subject:"Pricing strategy"
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Search: subject_exact:"Internet-Marketing"
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Pricing strategy
Internet marketing
23
Online-Marketing
21
Search engine
9
Suchmaschine
9
Advertising
8
Werbung
8
Advertising effects
7
Werbewirkung
7
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Katona, Zsolt
Stepanchuk, Tanja
Bonatti, Alessandro
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Ostrovsky, Michael
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of marketing
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
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ECONIS (ZBW)
4
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Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
2
Optimal pricing strategies : how nonlinear programming enables optimal pricing in digital environment
Stepanchuk, Tanja
-
2010
Persistent link: https://www.econbiz.de/10003934870
Saved in:
3
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2008
Persistent link: https://www.econbiz.de/10003762167
Saved in:
4
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2007
Persistent link: https://www.econbiz.de/10003566412
Saved in:
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