//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Keeling, Debbie Isobel"
~person:"Schmitt, Bernd"
~subject:"Relationship marketing"
~subject:"Tourism"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Virtual reality"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Tourism
Virtual reality
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Virtuelle Realität
4
Augmented reality
3
Dienstleistungsqualität
2
Service quality
2
AI and robots
1
Augmented Reality
1
Augmented and Virtual Reality (AR/VR)
1
Consumer experience
1
Consumer journey
1
Creativity
1
Customer creativity
1
Customer engagement
1
Customer experience
1
Customer integration
1
Customer value
1
Experiential consumption
1
Experiential marketing
1
Internet der Dinge
1
Internet of Things (IoT)
1
Internet of things
1
Kreativität
1
Kundenintegration
1
Kundenwert
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Neuro-enhanced reality
1
Neuromarketing
1
Purchase journey
1
Regulatory mode
1
Service communication
1
Service experience
1
Situated cognition
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Keeling, Debbie Isobel
Schmitt, Bernd
Jung, Timothy
4
Ruyter, Ko de
4
Chylinski, Mathew
3
Dieck, M. Claudia tom
3
Heller, Jonas
3
Loureiro, Sandra Maria Correia
3
Mahr, Dominik
3
McLean, Graeme J.
3
Ali, Faizan
2
Alyahya, Mansour Abdullah
2
Baker, Jeff
2
Barhorst, Jennifer Brannon
2
Berezina, Katerina
2
Chung, Namho
2
Ciaramitaro, Barbara L.
2
Dutt, Christopher S.
2
Ferrer-Rosell, Berta
2
Flavián Blanco, Carlos
2
Hilken, Tim
2
Hollebeek, Linda D.
2
Huang, Tseng-Lung
2
Hyun, Martin Yongho
2
Ibáñez-Sánchez, Sergio
2
Lee, Hyunae
2
Leimeister, Jan Marco
2
Li, Yong-Quan
2
Massimo, David
2
Nam, Kichan
2
Orús, Carlos
2
Rauschnabel, Philipp A.
2
Ruan, Wen-Qi
2
Wetzels, Martin
2
Zhang, Shu-Ning
2
Abass, Alaa
1
Ahmad, Hassan
1
Ahmad, M. S.
1
Ahuvia, Aaron C.
1
Ali, Fayaz
1
more ...
less ...
Published in...
All
Australasian marketing journal
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Experiential AR/VR : a consumer and service framework and research agenda
Zarantonello, Lia
;
Schmitt, Bernd
- In:
Journal of service management
34
(
2023
)
1
,
pp. 34-55
Persistent link: https://www.econbiz.de/10013537614
Saved in:
2
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
3
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
4
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->