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~person:"Keller, Kevin Lane"
~person:"Shapiro, Stanley J."
~subject:"Bibliometrics"
~subject:"Sozialer Wandel"
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Macromarketing - a global focus : marketing systems, societal development, equity & poverty
Shapiro, Stanley J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003829265
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2
Interpreting macromarketing : the construction of a major macromarketing research collection
Shapiro, Stanley J.
;
Tadajewski, Mark
;
Schultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 325-334
Persistent link: https://www.econbiz.de/10003893500
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