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~person:"Keller, Kevin Lane"
~subject:"Brand"
~subject:"United Kingdom"
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Brand
United Kingdom
Consumer behaviour
28
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Brand management
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20
Brand image
12
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12
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Keller, Kevin Lane
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Grunert, Klaus G.
16
Bang, Nguyen
15
Fetscherin, Marc
15
Fournier, Susan
15
Romaniuk, Jenni
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Diamantopoulos, Adamantios
14
Griffith, Rachel
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Sarkar, Juhi Gahlot
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13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
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13
Sattler, Henrik
13
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Shukla, Paurav
12
Veloutsou, Cleopatra
12
Bronnenberg, Bart J.
11
Ekinci, Yuksel
11
Guzman, Francisco
11
Huber, Frank
11
Seiler, Stephan
11
Baumgartner, Bernhard
10
De Chernatony, Leslie
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Trinh, Giang
10
Bagozzi, Richard P.
9
Bogomolova, Svetlana
9
Boztuğ, Yasemin
9
Dennis, Charles
9
Elliott, Richard
9
Han, Heesup
9
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9
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The journal of brand management : an international journal
2
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
12
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1
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
2
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
3
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
4
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
5
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
6
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
7
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
8
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
9
The brand report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
10
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
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