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~person:"Kemp, René"
~person:"Peretti, Paola"
~person:"Roy, Subhadip"
~subject:"Brand management"
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Brand management
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Kemp, René
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Roy, Subhadip
Arai, Akiko
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Dash, Satyabhusan
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Datta, Saroj Kumar
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Journal for international business and entrepreneurship development
1
The journal of product & brand management
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ECONIS (ZBW)
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The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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2
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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