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~person:"Kerbache, Laoucine"
~person:"Malthouse, Edward C."
~type_genre:"Aufsatz im Buch"
~type_genre:"Working Paper"
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The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
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2
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
3
Internet media planning : an optimization model
Lee, Janghyuk
;
Kerbache, Laoucine
-
2005
Persistent link: https://www.econbiz.de/10002879962
Saved in:
4
Internet media planning : an optimization model
Lee, Janghyuk
;
Kerbache, Laoucine
-
2004
Persistent link: https://www.econbiz.de/10002604163
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