//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kerin, Roger A."
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
21
Marketingmanagement
21
Marketing
20
Strategisches Management
3
Fallstudiensammlung
2
Distribution costs
1
Marketing theory
1
Marketingtheorie
1
USA
1
United States
1
Vertriebskosten
1
more ...
less ...
Type of publication
All
Book / Working Paper
21
Type of publication (narrower categories)
All
Lehrbuch
Textbook
20
Glossar enthalten
8
Glossary included
8
Bibliografie enthalten
5
Bibliography included
5
Case study
3
Fallstudie
3
Article in journal
2
Aufsatz in Zeitschrift
2
CD-ROM, DVD
2
Aufsatz im Buch
1
Bibliografie
1
Book section
1
Collection of articles of several authors
1
Medienkombination
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
21
Author
All
Kerin, Roger A.
Becker, Wolfgang
71
Kotler, Philip
62
Olfert, Klaus
53
Pepels, Werner
38
Wirtz, Bernd W.
38
Corsten, Hans
34
Jordan, Bradford D.
32
Horngren, Charles T.
31
Robbins, Stephen P.
31
Bruhn, Manfred
30
Spremann, Klaus
30
Westerfield, Randolph
30
Wild, John J.
30
Kußmaul, Heinz
29
Ross, Stephen A.
29
Hirt, Geoffrey A.
28
Weygandt, Jerry J.
28
Kieso, Donald E.
27
McLaney, Edward J.
27
Armstrong, Gary
26
Atrill, Peter
25
Fabozzi, Frank J.
25
Jones, Gareth R.
25
Meffert, Heribert
25
Tempelmeier, Horst
25
Weber, Jürgen
25
Homburg, Christian
24
Marcus, Alan J.
24
Brigham, Eugene F.
22
Graumann, Mathias
22
Lussier, Robert N.
22
Render, Barry
22
Horváth, Péter
21
Hungenberg, Harald
21
Keller, Kevin Lane
21
Thompson, Arthur A.
21
Wehrlin, Ulrich
21
Zentes, Joachim
21
Bodie, Zvi
20
more ...
less ...
Institution
All
American Marketing Association
1
Published in...
All
McGraw-Hill/Irwin series in marketing
2
Always learning
1
Marketing knowledge series
1
McGraw-Hill Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2023
-
Sixteenth edition, International student edition
Persistent link: https://www.econbiz.de/10013478708
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2021
-
Fifteenth edition, International student edition
Persistent link: https://www.econbiz.de/10012597014
Saved in:
4
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
5
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2018
-
Seventh Edition
-- Using social media to connect with consumers -- Personal selling and sales
management
-- Implementing interactive and …
Persistent link: https://www.econbiz.de/10011565552
Saved in:
6
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2020
-
Eighth edition
Persistent link: https://www.econbiz.de/10011995444
Saved in:
7
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2019
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011796536
Saved in:
8
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2013
-
13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
Saved in:
9
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2017
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011413853
Saved in:
10
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
-
2016
-
6. edition
Persistent link: https://www.econbiz.de/10010496732
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->