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~person:"Kerr, Gayle"
~person:"Lüthje, Christian"
~person:"Marangon, Francesco"
~person:"Pelsmacker, Patrick de"
~type_genre:"Aufsatz in Zeitschrift"
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Search: expert journal of marketing
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Delphi technique
4
Delphi-Methode
4
Advertising
3
Advertising effects
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Social Web
3
Social web
3
Werbewirkung
3
Werbung
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Advertising industry
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Advertising planning
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Betriebswirtschaftsstudium
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Brand image
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Brand management
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Aufsatz in Zeitschrift
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Kerr, Gayle
Lüthje, Christian
Marangon, Francesco
Pelsmacker, Patrick de
Barnard, Brian
5
Vinerean, Simona
4
Chan, Syafruddin
3
Santoso, Singgih
3
Tzioras, Nikolaos
3
Alhidari, Abdullah Mohammed
2
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Barrio-García, Salvador del
2
Benabdelouahed, Redouane
2
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2
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2
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2
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2
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2
King, Brian
2
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2
Lee, Amy H. I.
2
Liu, Shan
2
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2
Abdul Ghani, Kamarulzaman
1
Abdul Ghani, Mohammad Taufiq
1
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1
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1
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Alhudaithy, Abdullatif I. R.
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Journal of electronic commerce research : JECR
2
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing communications
1
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ECONIS (ZBW)
6
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1
Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
3
Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
4
Agency-generated research
of
consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
5
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
6
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
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