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~person:"Khammash, Marwan"
~person:"Sharp, Byron"
~source:"olc"
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Journal of advertising research
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It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron
;
Wright, Malcolm
;
Dawes, John
;
Driesener, Carl
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
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