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~person:"Khan, Imran"
~person:"Malhotra, Naresh K."
~subject:"Brand image"
~subject:"Nachhaltige Entwicklung"
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Brand image
Nachhaltige Entwicklung
Marktforschung
52
Market research
47
Consumer behaviour
31
Konsumentenverhalten
31
Marketing theory
29
Marketingtheorie
29
Beziehungsmarketing
25
Relationship marketing
25
Brand management
24
Markenführung
24
Marketing
22
Theorie
21
Theory
21
Brand
17
Markenartikel
17
Markenimage
17
Customer satisfaction
12
Kundenzufriedenheit
12
Marketingforschung
11
Marketingmanagement
10
Brand experience
9
Marketing management
9
Naresh K. Malhotra
9
Dienstleistungsqualität
8
Service quality
8
Internet marketing
7
Online-Marketing
7
USA
7
United States
7
B-to-B-Marketing
6
Brand loyalty
6
Business-to-business marketing
6
Bibliometrics
5
Bibliometrie
5
Customer integration
5
Einzelhandel
5
International marketing
5
Internationales Marketing
5
Kundenintegration
5
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17
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3
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18
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18
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English
20
Author
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Khan, Imran
Malhotra, Naresh K.
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
28
Keller, Kevin Lane
27
Melewar, T. C.
27
Han, Heesup
25
Phau, Ian
25
Bang, Nguyen
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
21
Foroudi, Pantea
21
Guzman, Francisco
20
Japutra, Arnold
19
Rahman, Zillur
19
Romaniuk, Jenni
19
Baumgarth, Carsten
18
Gupta, Suraksha
18
Sarkar, Abhigyan
18
Huber, Frank
17
Sattler, Henrik
17
Esch, Franz-Rudolf
16
King, Ceridwyn
16
MacInnis, Deborah J.
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Kumar, Vikas
15
Wong, IpKin Anthony
15
Gil Saura, Irene
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Fetscherin, Marc
13
Grohmann, Bianca
13
Pelsmacker, Patrick de
13
Pike, Steven
13
Gierl, Heribert
12
Khamitov, Mansur
12
Liu, Chih-Hsing
12
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Review of marketing research
3
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Cornell hospitality quarterly : CQ
1
Emerald insight
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
Review of Marketing Research Ser.
1
The international journal of bank marketing : IJBM
1
The marketing review
1
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ECONIS (ZBW)
20
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1
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
2
Do brands' social media
marketing
activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
5
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
6
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
7
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
8
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
9
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
10
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
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