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~person:"Khan, Imran"
~person:"Roper, Stuart"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Brand management
41
Markenführung
41
Brand image
25
Consumer behaviour
25
Konsumentenverhalten
25
Markenimage
25
Brand
24
Markenartikel
24
Beziehungsmarketing
15
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15
Brand experience
9
Customer satisfaction
8
Internet marketing
8
Kundenzufriedenheit
8
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8
Brand loyalty
7
Markentreue
5
Social Web
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English
46
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Khan, Imran
Roper, Stuart
Burmann, Christoph
68
Melewar, T. C.
63
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
Sattler, Henrik
36
Keller, Kevin Lane
35
Romaniuk, Jenni
35
Diamantopoulos, Adamantios
33
Han, Heesup
32
Ko, Eunju
32
Baumgarth, Carsten
30
De Chernatony, Leslie
30
Balmer, John M. T.
29
Gierl, Heribert
29
Esch, Franz-Rudolf
28
Gupta, Suraksha
28
Bauer, Hans H.
27
Christodoulides, George
27
Veloutsou, Cleopatra
27
Foroudi, Pantea
26
Guzman, Francisco
26
Vrontis, Demetris
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Völckner, Franziska
24
Dawes, John
23
Hollebeek, Linda D.
23
Rahman, Zillur
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Fetscherin, Marc
22
Kunkel, Thilo
22
Paul, Justin
22
Pelsmacker, Patrick de
22
Valette-Florence, Pierre
22
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Global Brand Conference <11., 2016, Bradford>
1
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European journal of marketing : EJM
6
Journal of business research : JBR
5
Journal of retailing and consumer services
5
The journal of product & brand management
4
Psychology & marketing
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The international journal of bank marketing : IJBM
2
California management review
1
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
46
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46
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date (oldest first)
1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
6
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
7
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
8
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
9
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
10
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
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