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~person:"Khan, Imran"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
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Brand management
Markenführung
20
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
17
Relationship marketing
17
Brand
14
Brand image
14
Markenartikel
14
Markenimage
14
Brand experience
9
Customer satisfaction
9
Kundenzufriedenheit
9
Brand loyalty
6
Internet marketing
6
Online-Marketing
6
Customer integration
5
Kundenintegration
5
CSR
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Dienstleistungsqualität
4
Einzelhandel
4
Hotel industry
4
Hotellerie
4
Markentreue
4
Retail trade
4
Service quality
4
Age group
3
Altersgruppe
3
Confidence
3
Customer engagement
3
Customer experience
3
Gender
3
Geschlecht
3
Social Web
3
Social web
3
Vertrauen
3
Age
2
Antecedents
2
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Undetermined
19
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Article
20
Type of publication (narrower categories)
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Article in journal
Collection of articles written by one author
Aufsatz in Zeitschrift
20
Language
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English
20
Author
All
Khan, Imran
Melewar, T. C.
57
Bang, Nguyen
35
Loureiro, Sandra Maria Correia
35
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Ko, Eunju
25
Baumgarth, Carsten
24
Gupta, Suraksha
24
Christodoulides, George
23
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Guzman, Francisco
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Romaniuk, Jenni
22
Veloutsou, Cleopatra
22
Vrontis, Demetris
22
Foroudi, Pantea
21
Japutra, Arnold
21
Esch, Franz-Rudolf
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Paul, Justin
18
Roper, Stuart
18
Abratt, Russell
17
Burmann, Christoph
17
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Casidy, Riza
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Miller, Dale
16
Pelsmacker, Patrick de
16
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Published in...
All
Journal of retailing and consumer services
5
International journal of hospitality management
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
20
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20
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
3
Do brands' social media
marketing
activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
4
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
8
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
9
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
10
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
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