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~person:"Khan, Imran"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
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Search: subject:"experience"
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Dienstleistungsqualität
Markenartikel
Brand management
21
Markenführung
21
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
15
Markenimage
15
Brand
14
Brand experience
12
Customer satisfaction
9
Kundenzufriedenheit
9
Brand loyalty
8
Customer integration
6
Kundenintegration
6
Internet marketing
5
Online-Marketing
5
Brand satisfaction
4
CSR
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Einzelhandel
4
Gender
4
Hotel industry
4
Hotellerie
4
Markentreue
4
Retail trade
4
Scale development
4
Service quality
4
Age group
3
Altersgruppe
3
Confidence
3
Customer engagement
3
Customer experience
3
Geschlecht
3
Hotel brand
3
Retail brand
3
Retail brand experience
3
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Undetermined
15
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Article
16
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16
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16
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English
16
Author
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Khan, Imran
Han, Heesup
25
Bruhn, Manfred
24
Prentice, Catherine
22
Mattila, Anna S.
19
McColl-Kennedy, Janet R.
17
Klaus, Philipp
16
Loureiro, Sandra Maria Correia
15
Rahman, Zillur
15
Gustafsson, Anders
14
Hollebeek, Linda D.
14
Fetscherin, Marc
13
Gil Saura, Irene
13
Japutra, Arnold
13
Sreejesh, S.
13
Gong, Taeshik
12
Johnson, Lester W.
12
Wong, IpKin Anthony
12
Balaji, M. S.
11
Bilgihan, Anil
11
Fournier, Susan
11
Hyun, Sunghyup Sean
11
Sarkar, Abhigyan
11
Usman, Osly
11
Huber, Frank
10
Qu, Hailin
10
Quach, Sara
10
Bang, Nguyen
9
Hammerschmidt, Maik
9
King, Ceridwyn
9
Park, Jungkun
9
Patterson, Paul G.
9
Prybutok, Victor R.
9
Rather, Raouf Ahmad
9
Roberts-Lombard, Mornay
9
Ahn, Jiseon
8
Augusto, Mário Gomes
8
Bauer, Hans H.
8
Carlson, Jamie
8
Casidy, Riza
8
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Journal of retailing and consumer services
3
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
16
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1
Unveiling the dynamics between consumer brand engagement,
experience
, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Mobile app vs. desktop browser platforms : the relationships among customer engagement,
experience
, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
4
Connecting the dots between CSR and brand loyalty : the mediating role of brand
experience
and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
5
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
6
Do Millennials share similar perceptions of brand
experience
? : a clusterization based on brand
experience
and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
7
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
8
Brand
experience
anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
9
Antecedents and outcomes of brand
experience
: an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
10
The concept of online corporate brand
experience
: an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
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