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~person:"Kikumori, Mai"
~person:"Kumar, V."
~person:"Strothmann, Karl-Heinz"
~subject:"Theorie"
~subject:"Virales Marketing"
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Theorie
Virales Marketing
B-to-B-Marketing
20
Business-to-business marketing
20
Beziehungsmarketing
6
Lieferantenmanagement
6
Relationship marketing
6
Supplier relationship management
6
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5
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Theory
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Bayes-Statistik
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Kikumori, Mai
Kumar, V.
Strothmann, Karl-Heinz
Backhaus, Klaus
16
Kleinaltenkamp, Michael
16
Plinke, Wulff
5
Albers, Sönke
4
Fließ, Sabine
4
Homburg, Christian
4
Kliche, Mario
4
Weiber, Rolf
4
Büschken, Joachim
3
Claßen, Matthias
3
Flory, Markus
3
Hermanns, Arnold
3
Jacob, Frank
3
Krause, Juliane
3
Marra, Andreas
3
Obloj, Tomasz
3
Voeth, Markus
3
Baaken, Thomas
2
Beckert, Walter
2
Bhaskaran, Sreekumar R.
2
Bodnar, Kipp
2
Boha, Julian
2
Cohen, Jeffrey L.
2
Diehl, Hans-Jörg
2
Engelhardt, Werner Hans
2
Erichsson, Susann K.
2
Etzion, Hila
2
Festge, Fabian
2
Friege, Christian
2
Griese, Ilka
2
Hüttner, Manfred
2
Ishii, Ryuta
2
Jalkala, Anne
2
Karwan, Mark H.
2
Kemper, Anne Christin
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Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Kompetenztransfer im Investitionsgütermarketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
8
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1
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
2
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
3
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
4
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
5
Kompetenzmarketing für Investitionsgüter
Strothmann, Karl-Heinz
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 13-33)
.
1997
Persistent link: https://www.econbiz.de/10001299652
Saved in:
6
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
Saved in:
7
Investitionsgütermarketing : Positionsbestimmung und Perspektiven; Karl-Heinz Strothmann zum 60. Geburtstag
Kliche, Mario
(
ed.
);
Baaken, Thomas
(
contributor
); …
-
1990
Persistent link: https://www.econbiz.de/10014270513
Saved in:
8
Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz
-
1989
Persistent link: https://www.econbiz.de/10014271067
Saved in:
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