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~person:"Kim, Kyung Hoon"
~person:"Sesé, F. Javier"
~subject:"Customer value"
~subject:"Service quality"
~subject:"Social Web"
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Search: subject:"Kundenwert"
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Customer value
Service quality
Social Web
Kundenwert
16
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
9
Konsumentenverhalten
9
Customer satisfaction
5
Kundenzufriedenheit
5
Brand management
4
Dienstleistungsqualität
4
Fashion
4
Markenführung
4
Mode
4
customer equity
4
Brand image
3
Customer profitability
3
Internet marketing
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Customer equity
2
Digitalisierung
2
Digitization
2
Financial services
2
Finanzdienstleistung
2
Luxury goods
2
Luxusgüter
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
South Korea
2
Sustainability
2
Sustainable development
2
Südkorea
2
customer profitability
2
Asia
1
Asian consumers
1
Asien
1
Augmented reality marketing
1
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16
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16
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16
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16
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Kim, Kyung Hoon
Sesé, F. Javier
Kumar, V.
37
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Verhoef, Peter C.
13
Bauer, Hans H.
12
Wiesel, Thorsten
12
Fader, Peter
11
Hammerschmidt, Maik
11
Frow, Pennie
10
Helm, Sabrina
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gallarza, Martina G.
9
Gil Saura, Irene
9
Gupta, Sunil
9
Günter, Bernd
9
Heinonen, Kristina
9
Bruhn, Manfred
8
Glady, Nicolas
8
Homburg, Christian
8
Krafft, Manfred
8
Mengen, Andreas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rajagopal
8
Saarijärvi, Hannu
8
Becker, Roman
7
Daschmann, Gregor
7
Grönroos, Christian
7
Hadwich, Karsten
7
Lehmann, Donald R.
7
Rust, Roland T.
7
Ulaga, Wolfgang
7
Venkatesan, Rajkumar
7
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Journal of business research : JBR
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of service research
1
Journal of service research : JSR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Universia business review : UBR
1
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ECONIS (ZBW)
16
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1
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
4
Sustainable fashion index model and its implication
Wang, Huanzhang
;
Liu, Honglei
;
Kim, Sang Jin
;
Kim, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 430-437
Persistent link: https://www.econbiz.de/10012023673
Saved in:
5
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
6
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
7
Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Spec...
Di Benedetto, C. Anthony
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
Saved in:
8
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
Saved in:
9
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
10
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
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