Customer-firm interactions and the path to profitability : a chain-of-effects model
Jesús Cambra-Fierro, Iguácel Melero-Polo, F. Javier Sese, and Jenny van Doorn
| Year of publication: |
May 2018
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|---|---|
| Authors: | Cambra-Fierro, Jesús ; Melero-Polo, Iguácel ; Sesé, F. Javier ; Doorn, Jenny van |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 21.2018, 2, p. 201-218
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| Subject: | customer-firm interactions | chain of effects | customer profitability | perceived relationship investment | relationship quality | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Rentabilität | Profitability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670517738369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855798