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~person:"Kim, Kyung Hoon"
~subject:"Digitale Plattform"
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Digitale Plattform
Social Web
7
Social web
7
Digital platform
3
Fashion
3
Mode
3
Bekleidungsindustrie
2
Clothing industry
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
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Online-Marketing
2
Behaviour
1
Bewertung
1
Beziehungsmarketing
1
Brand image
1
Brand love
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Collaborative consumption platform
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate sustainability efforts
1
Customer equity
1
Customer value
1
Dienstleistungsqualität
1
Ethics
1
Ethik
1
Evaluation
1
Fashion web celebrity endorser attributes
1
Globalisierung
1
Globalization
1
Kundenwert
1
Markenführung
1
Markenimage
1
Nachhaltige Entwicklung
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Kim, Kyung Hoon
Qiu, Liangfei
9
Kretschmer, Tobias
7
Benlian, Alexander
5
Fletcher, Amelia
5
Krcmar, Helmut
5
Kumar, Subodha
5
Yang, Xueping
5
Belleflamme, Paul
4
Cennamo, Carmelo
4
Gawer, Annabelle
4
Hess, Thomas
4
Hossain, Mokter
4
Kenney, Martin
4
Kummer, Michael E.
4
Madio, Leonardo
4
Slivko, Olga
4
Tan, Yong
4
Zhang, Heng
4
Budzinski, Oliver
3
Burtch, Gordon
3
Chandna, Vallari
3
Crémer, Jacques
3
Dinielli, David
3
Duch-Brown, Néstor
3
Gambacorta, Leonardo
3
Ghose, Anindya
3
Heidhues, Paul
3
Hong, Yili
3
Laurell, Christofer
3
Li, Minqiang
3
Li, Zhiyong
3
Nagaraj, Abhishek
3
Nan, Guofang
3
Parida, Vinit
3
Parigi, Bruno
3
Piezunka, Henning
3
Schnitzer, Monika
3
Schreieck, Maximilian
3
Stratopoulos, Theophanis C.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
3
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Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
2
Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, Chang Suk
;
Cho, Yoon-Na
;
Ko, Eunju
;
Kim, Sang Jin
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1224-1239
Persistent link: https://www.econbiz.de/10012200375
Saved in:
3
Which content types increase participation in fashion social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
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