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~person:"Kim, Youn-Kyung"
~person:"Lim, Chae Mi"
~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
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Einzelhandel
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Online retailing
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Online-Handel
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Retail trade
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USA
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United States
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Brand image
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Clothing
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Markenimage
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Brand loyalty
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Clusteranalyse
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Corporate Social Responsibility
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Customer satisfaction
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Kundenzufriedenheit
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Künstliche Intelligenz
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Luxury goods
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Market segmentation
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Online-Marketing
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Kim, Youn-Kyung
Lim, Chae Mi
Atkins, Kelly Green
1
Baek, Tae Hyun
1
Kim, Seeun
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Kim, Youn-kyung
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Lee, Min-young
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Yoo, Kyunga
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Yoon, Donghwan
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Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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1
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
2
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
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