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~person:"Kim, Yu Kyoum"
~subject:"Consumer behaviour"
~subject:"Foreign investment"
~subject:"Großveranstaltung"
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Consumer behaviour
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Sport event
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Sportmarketing
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Sports marketing
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Kim, Yu Kyoum
Maennig, Wolfgang
26
Matheson, Victor A.
16
Funk, Daniel C.
11
O'Reilly, Norm
11
Parent, Milena M.
10
Feddersen, Arne
9
Preuß, Holger
9
Humphreys, Brad R.
8
Kaplanidou, Kyriaki
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Fairley, Sheranne
7
Müller, Martin
7
Nadeau, John
7
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Szymanski, Stefan
7
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7
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7
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6
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6
Kavetsos, Georgios
6
Ko, Yong Jae
6
Krekel, Christian
6
Liu, Dongfeng
6
Mavridis, Dimitris
6
Senik-Leygonie, Claudia
6
Ziebarth, Nicolas R.
6
Büch, Martin-Peter
5
Drayer, Joris
5
Dwyer, Brendan
5
Engelhardt, Bryan
5
Hayduk, Ted, III
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Heere, Bob
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Heslop, Louise A.
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Koenigstorfer, Joerg
5
Pedersen, Paul M.
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Shapiro, Stephen L.
5
Vierhaus, Christopher
5
Xing, Xiaoyan
5
Baade, Robert A.
4
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International journal of sports marketing & sponsorship
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
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ECONIS (ZBW)
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1
Why do(n't) young people watch the Olympics? : a comparison of motives and constraints for attendance and media viewing
Kim, Jeeyoon
;
Kim, Yu Kyoum
- In:
International journal of sport management and marketing …
21
(
2021
)
5/6
,
pp. 386-409
Persistent link: https://www.econbiz.de/10012800956
Saved in:
2
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Saved in:
3
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
4
Impact of mega sport events on destination image and country image
Kim, Jeeyoon
;
Kang, Joon Ho
;
Kim, Yu Kyoum
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
Saved in:
5
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
6
Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
Saved in:
7
Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee
;
Kim, Yu Kyoum
;
Hirt, Edward R.
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
Saved in:
8
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
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