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~person:"Kim, Yu Kyoum"
~subject:"Consumer behaviour"
~subject:"Großveranstaltung"
~subject:"Sports"
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Consumer behaviour
Großveranstaltung
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Sportmarketing
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Kim, Yu Kyoum
Maennig, Wolfgang
32
Matheson, Victor A.
18
Funk, Daniel C.
15
Wicker, Pamela
15
Parent, Milena M.
14
O'Reilly, Norm
12
Humphreys, Brad R.
11
Szymanski, Stefan
10
Fairley, Sheranne
9
Feddersen, Arne
9
Filo, Kevin
9
Kaplanidou, Kyriaki
9
Leopkey, Becca
9
Preuß, Holger
9
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9
Inoue, Yuhei
8
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8
Koenigstorfer, Joerg
8
Müller, Martin
8
Nadeau, John
8
Schreyer, Dominik
8
Vierhaus, Christopher
8
Xing, Xiaoyan
8
Dolan, Paul
7
Ko, Yong Jae
7
Krekel, Christian
7
Mavridis, Dimitris
7
Noland, Marcus
7
Stahler, Kevin
7
Ziebarth, Nicolas R.
7
Barajas, Angel
6
Depken, Craig A.
6
Dickson, Geoff
6
Heere, Bob
6
Jordan, Jeremy S.
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Liu, Dongfeng
6
Pawlowski, Tim
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International journal of sports marketing & sponsorship
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
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ECONIS (ZBW)
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1
Why do(n't) young people watch the Olympics? : a comparison of motives and constraints for attendance and media viewing
Kim, Jeeyoon
;
Kim, Yu Kyoum
- In:
International journal of sport management and marketing …
21
(
2021
)
5/6
,
pp. 386-409
Persistent link: https://www.econbiz.de/10012800956
Saved in:
2
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
Saved in:
3
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
4
Impact of mega sport events on destination image and country image
Kim, Jeeyoon
;
Kang, Joon Ho
;
Kim, Yu Kyoum
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
Saved in:
5
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
6
Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
Saved in:
7
Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee
;
Kim, Yu Kyoum
;
Hirt, Edward R.
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
Saved in:
8
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
Saved in:
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