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~person:"King, Ceridwyn"
~person:"O'Neill, John"
~subject:"Brand management"
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Search: subject:"Hotel industry"
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Brand management
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Brand image
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King, Ceridwyn
O'Neill, John
Dev, Chekitan S.
11
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Oh, Haemoon
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Gil Saura, Irene
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Kim, Jinkyung Jenny
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Law, Chun Hung Roberts
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Qu, Hailin
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Handbook of hospitality strategic management
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
The Cornell hospitality quarterly
1
The brand challenge : adapting branding to sectorial imperatives
1
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Do brand-affiliated hotels have lower cash-flow risk?
Liu, Peng
;
O'Neill, John
- In:
The Cornell hospitality quarterly
64
(
2023
)
3
,
pp. 363-380
Persistent link: https://www.econbiz.de/10014312210
Saved in:
2
Brand management - standing out from the crowd : a review and research agenda for hospitality management
King, Ceridwyn
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011611097
Saved in:
3
Enhancing hotel employees' brand understanding and brand-building behavior in China
King, Ceridwyn
;
So, Kevin Kam Fung
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
4
,
pp. 492-516
Persistent link: https://www.econbiz.de/10011393208
Saved in:
4
Research advances in the building of hotel brands
O'Neill, John
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 253-270)
.
2015
Persistent link: https://www.econbiz.de/10010431231
Saved in:
5
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
6
The influence of service brand orientation on hotel employees' attitude and behaviors in China
King, Ceridwyn
;
So, Kevin Kam Fung
;
Grace, Debra
- In:
International journal of hospitality management
34
(
2013
),
pp. 172-180
Persistent link: https://www.econbiz.de/10009766712
Saved in:
7
Recent findings regarding hotel brand and strategy
O'Neill, John
;
Mattila, Anna
- In:
Handbook of hospitality strategic management
,
(pp. 203-213)
.
2008
Persistent link: https://www.econbiz.de/10003809035
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