Brand management - standing out from the crowd : a review and research agenda for hospitality management
Year of publication: |
2017
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Authors: | King, Ceridwyn |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 1, p. 115-140
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Subject: | Brand management | Hospitality industry | Critical review | Brand management theory | Markenführung | Gastgewerbe | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry |
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