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~person:"King, Ceridwyn"
~person:"Rubio Benito, Natalia"
~source:"econis"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Beziehungsmarketing
Brand loyalty
8
Markentreue
8
Brand management
7
Consumer behaviour
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Konsumentenverhalten
7
Markenführung
7
Brand image
6
Markenimage
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Store brand
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Customer satisfaction
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Hotellerie
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Kundenintegration
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brand loyalty
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customer engagement
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Airline
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Brand coolness
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Communal–brand connection
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Confidence
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Customer value
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Fluggesellschaft
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Industrialized countries
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King, Ceridwyn
Rubio Benito, Natalia
Han, Heesup
8
Dawes, John
6
Sohail, M. Sadiq
5
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
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Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
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Al-Hawary, Sulieman Ibraheem Shelash
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Augusto, Mário Gomes
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Brexendorf, Tim Oliver
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
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Fetscherin, Marc
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Huang, Shyh-Ming
3
Huber, Frank
3
Islam, Jamid Ul
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Khamitov, Mansur
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Labrecque, Lauren I.
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Loureiro, Sandra Maria Correia
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Mathews, Jose
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Meyer-Waarden, Lars
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Perloff, Jeffrey M.
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Ramakrishnan, Ruchika
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Rather, Raouf
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Rita, Paulo
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So, Kevin Kam Fung
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Solem, Birgit Andrine Apenes
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Abratt, Russell
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Ahn, Jiseon
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Aljuhmani, Hasan Yousef
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Alnawas, Ibrahim
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Business research quarterly : BRQ
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
3
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Wang, Ying
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
4
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
5
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
6
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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