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~person:"King, Ceridwyn"
~subject:"Hospitality industry"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Hospitality industry
Brand management
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International journal of contemporary hospitality management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Wang, Ying
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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2
Brand management - standing out from the crowd : a review and research agenda for hospitality management
King, Ceridwyn
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011611097
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