//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"King, Stephen"
~person:"Olbrich, Rainer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
29
Brand
28
Handelsmarke
13
Store brand
12
Brand management
10
Markenführung
10
Deutschland
9
Germany
9
Advertising industry
7
Advertising planning
7
Werbeplanung
7
Werbewirtschaft
7
Advertising effects
5
Werbewirkung
5
Competition
4
Innovation
4
Konsumgüterhandel
4
Theorie
4
Theory
4
Wettbewerb
4
Consumer behaviour
3
Consumer goods industry
3
Consumer products distribution
3
Konsumentenverhalten
3
Konsumgüterindustrie
3
Marketing
3
Preisbindung
3
Preismanagement
3
Pricing strategy
3
Resale price maintenance
3
Einzelhandelspreis
2
Lieferantenmanagement
2
Market power
2
Marketing management
2
Marketingmanagement
2
Marktmacht
2
National brand
2
Private label
2
Product quality
2
Produktqualität
2
more ...
less ...
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Article
24
Book / Working Paper
5
Type of publication (narrower categories)
All
Aufsatz im Buch
16
Book section
16
Article in journal
7
Aufsatz in Zeitschrift
7
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Collection of articles of several authors
1
Guidebook
1
Ratgeber
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
19
German
10
Author
All
King, Stephen
Olbrich, Rainer
Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Huber, Frank
23
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Fetscherin, Marc
17
Franses, Philip Hans
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Aaker, David A.
12
Elliott, Richard
12
Gierl, Heribert
12
Guzman, Francisco
12
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
12
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
2
Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing / Fernuniversität : Forschungsbericht
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Forschungsberichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
1
Handelsforschung
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
Markenartikel : das Magazin für Markenführung
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Research papers from the Chair of Marketing
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
TML, the Times management library
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Zur kompetitiven Steuerung der Marktanteile von Hersteller- und Handelsmarken : eine empirische Analyse in ausgewählten Betriebsformen des deutschen Lebensmittelhandels
Brüggemann, Philipp
;
Olbrich, Rainer
-
2021
Persistent link: https://www.econbiz.de/10012697110
Saved in:
2
The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel...
Olbrich, Rainer
;
Orenstrat, Ruth
;
Grewe, Gundula
; …
-
2016
Persistent link: https://www.econbiz.de/10012156397
Saved in:
3
Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
Saved in:
4
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
5
Consequences of competition between national brands and private labels : empirical results from different German outlet formats
Olbrich, Rainer
;
Grewe, Gundula
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 933-951
Persistent link: https://www.econbiz.de/10009521951
Saved in:
6
Handelsmarken kontra Herstellermarken
Olbrich, Rainer
;
Grewe, Gundula
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 32-38
Persistent link: https://www.econbiz.de/10003765700
Saved in:
7
What is a brand?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 27-40)
.
2007
Persistent link: https://www.econbiz.de/10003578198
Saved in:
8
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
9
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
10
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->