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~person:"Kiss, Greg"
~person:"Pelsmacker, Patrick de"
~person:"Voorveld, Hilde"
~subject:"Interaktive Medien"
~type:"article"
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Interaktive Medien
Interactive media
8
Advertising effects
6
Werbewirkung
6
Fernsehwerbung
3
Television advertising
3
Website
3
Belgien
2
Belgium
2
Fernsehprogramm
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Magazine ad interactivity
1
Magazine publishing
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Kiss, Greg
Pelsmacker, Patrick de
Voorveld, Hilde
Bauer, Hans H.
4
Cauberghe, Verolien
4
Silberer, Günter
4
Bellman, Steven
3
Chiagouris, Larry
3
Clement, Michel
3
Lehner, Franz
3
Noort, Guda van
3
Rodgers, Shelly
3
Thorson, Esther
3
Brooten, Lisa
2
Coffey, Amy Jo
2
Coleman, Stephen
2
Diefenbach, Sarah
2
Dräger, Peter
2
Esch, Franz-Rudolf
2
Exler, Stefanie
2
Friedrichsen, Mike
2
Hassenzahl, Marc
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Levy, Shalom
2
Matei, Sorin Adam
2
Mäder, Ralf
2
Neumann, Marcus M.
2
Orgad, Shani
2
Ozcan, Kerimcan
2
Papagiannidis, Savvas
2
Pavlou, Paul A.
2
Prexl, Thomas
2
Ramaswamy, Venkatram
2
Reichardt, Tina
2
Sharma, Ravi S.
2
Stewart, David W.
2
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2
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2
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International advertising and communication : current insights and empirical findings
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
2
Moderating influences on interactivity effects
Voorveld, Hilde
;
Noort, Guda van
- In:
Current insights and future trends : [extended versions …
,
(pp. 163-175)
.
2012
Persistent link: https://www.econbiz.de/10009748164
Saved in:
3
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
4
The interactive authority of brand Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
Saved in:
5
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
6
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
7
Effects of interactive and imagery-strong websites
Kiss, Greg
;
Esch, Franz-Rudolf
- In:
International advertising and communication : current …
,
(pp. 361-377)
.
2006
Persistent link: https://www.econbiz.de/10003378191
Saved in:
8
Improving imagery processing and effectiveness of internet websites through progressive levels of interactivity and imagery-strength
Kiss, Greg
;
Esch, Franz-Rudolf
;
Weisenfeld-Schenk, Ursula
- In:
Advertising and communication : proceedings 4th …
,
(pp. 231-241)
.
2005
Persistent link: https://www.econbiz.de/10003353822
Saved in:
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