Dey, Bidit Lal; Alwi, Sharifah; Yamoah, Fred; Agyepong, … - In: International Marketing Review 36 (2019) 5, pp. 771-804
Purpose: While it is essential to further research the growing diversity in western metropolitan cities, little is currently known about how the members of various ethnic communities acculturate to multicultural societies. The purpose of this paper is to explore immigrants’ cosmopolitanism...