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~person:"Kleinaltenkamp, Michael"
~person:"Möslein, Kathrin"
~person:"Ranjan, Kumar Rakesh"
~subject:"Marketing theory"
~subject:"Service-Dominant Logic"
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Marketing theory
Service-Dominant Logic
Customer integration
27
Kundenintegration
27
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10
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10
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6
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Kleinaltenkamp, Michael
Möslein, Kathrin
Ranjan, Kumar Rakesh
Grönroos, Christian
6
Hughes, Tim
6
Vargo, Stephen L.
6
Edvardsson, Bo
5
Akaka, Melissa Archpru
4
Hilton, Toni
4
Tronvoll, Bård
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3
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3
Blaschke, Michael
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Cova, Bernard
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Dalli, Daniele
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Echebarria, Carmen
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Jonas, Julia M.
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Lappalainen, Inka
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Parida, Vinit
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Shamim, Amjad
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Skålén, Per
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Alexander Joseph Ibnu Wibowo
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AMS review : official publication of the Academy of Marketing Science
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Journal of macromarketing
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Kundenintegration : Forum Dienstleistungsmanagement
1
Marketing theory
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Markt- und Unternehmensentwicklung / Markets and Organisations
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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ECONIS (ZBW)
7
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1
A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep
;
Ranjan, Kumar Rakesh
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
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2
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
Saved in:
3
Stakeholder integration in service innovation
Jonas, Julia M.
-
2018
Persistent link: https://www.econbiz.de/10011718976
Saved in:
4
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
5
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
6
Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing
Kleinaltenkamp, Michael
;
Bach, Thomas
;
Griese, Ilka
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 35-62)
.
2009
Persistent link: https://www.econbiz.de/10003808615
Saved in:
7
Integrativität als Kern einer umfassenden Leistungslehre
Kleinaltenkamp, Michael
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 83-114)
.
1997
Persistent link: https://www.econbiz.de/10001298623
Saved in:
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