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~person:"Kleinaltenkamp, Michael"
~subject:"Dienstleistung"
~subject:"Marketing theory"
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Marketing theory
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Kleinaltenkamp, Michael
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
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ECONIS (ZBW)
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Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing
Kleinaltenkamp, Michael
;
Bach, Thomas
;
Griese, Ilka
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 35-62)
.
2009
Persistent link: https://www.econbiz.de/10003808615
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2
Customer Processes in Business-to-Business Service Transactions
Stiphout, Janine van
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389048
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3
Integrativität als Kern einer umfassenden Leistungslehre
Kleinaltenkamp, Michael
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 83-114)
.
1997
Persistent link: https://www.econbiz.de/10001298623
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