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~person:"Kleinaltenkamp, Michael"
~subject:"Service-Dominant Logic"
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Service-Dominant Logic
Customer value
13
Kundenwert
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Betriebliche Wertschöpfung
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Value creation
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Beziehungsmarketing
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Lieferantenmanagement
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Consumer behaviour
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Kleinaltenkamp, Michael
Edvardsson, Bo
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Grönroos, Christian
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Read, Stuart
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Marketing theory
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Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
2
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
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