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~person:"Kleinaltenkamp, Michael"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kundenwertanalyse"
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Customer value
10
Kundenwert
10
Betriebliche Wertschöpfung
6
Value creation
6
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
3
Beziehungsmarketing
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3
Relationship marketing
3
Value in use
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Consumer behaviour
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Customer success management
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Customer value proposition
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Erfolgsfaktor
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Adaptive selling
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Expected value in use
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Experienced value in use
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Institutional economics
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Institutionenökonomik
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Institutions
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Kundenintegration
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Aufsatz in Zeitschrift
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Kleinaltenkamp, Michael
Kumar, V.
26
Ko, Eunju
13
Eggert, Andreas
11
Kim, Kyung Hoon
11
Keränen, Joona
10
Verhoef, Peter C.
10
Frow, Pennie
9
Skiera, Bernd
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Gallarza, Martina G.
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7
Payne, Adrian
7
Saarijärvi, Hannu
7
Venkatesan, Rajkumar
7
Bradlow, Eric T.
6
Edvardsson, Bo
6
Neslin, Scott A.
6
Petersen, J. Andrew
6
Rajagopal
6
Ulaga, Wolfgang
6
Albadvi, Amir
5
Bolton, Ruth N.
5
Fader, Peter
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Grönroos, Christian
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Haenlein, Michael
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Hallikas, Jukka
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Kim, Sang Jin
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Le Nguyen Hau
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Leone, Robert P.
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Libai, Barak
5
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5
Ngo, Liem Viet
5
O'Cass, Aron
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Pynnönen, Mikko
5
Ritala, Paavo
5
Schwepker, Charles H. <Jr.>
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Marketing theory
2
Journal of Inter-Organizational Relationships
1
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ECONIS (ZBW)
10
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1
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
3
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
4
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
5
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
6
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
7
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
Saved in:
8
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
9
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
Saved in:
10
The bonding effects of relationship value and switching costs in industrial buyer-seller relationships : an investigation into role differences
Geiger, Ingmar
;
Durand, Aurélia
;
Saab, Samy
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10009513218
Saved in:
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