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~person:"Klingsporn, Johannes"
~person:"Lee, Eunkyu"
~source:"econis"
~source:"usbk"
~subject:"Marketing"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
1
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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Strategische Optionen für Filmverleihunternehmen : Zielgruppenfindung und -ansprache
Klingsporn, Johannes
- In:
Strategisches Management für Film- und …
,
(pp. 391-406)
.
2009
Persistent link: https://www.econbiz.de/10014561407
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How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
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