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~person:"Ko, Eunju"
~person:"Schüller, Anne M."
~person:"Verhoef, Peter C."
~subject:"Customer value"
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Search: subject_exact:"Kundenmanagement"
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Customer value
Beziehungsmarketing
86
Relationship marketing
86
Consumer behaviour
38
Konsumentenverhalten
38
Kundenmanagement
25
Marketing
23
Beziehungsmanagement
20
Kundenwert
18
Unternehmenserfolg
16
Customer satisfaction
15
Kundenzufriedenheit
15
Marketing management
15
Marketingmanagement
15
Brand management
12
Markenführung
12
Online-Marketing
12
Internet marketing
11
Customer integration
8
Kundenintegration
8
Marketingstrategie
8
Unternehmen
8
Kundenbindung
7
Marketingtheorie
7
Social Web
7
Social web
7
Brand image
6
Dienstleistungsqualität
6
Digitalisierung
6
Distribution channel
6
Markenimage
6
Marketing theory
6
Service quality
6
Vertriebsweg
6
Viral marketing
6
Virales Marketing
6
Arbeitszufriedenheit
5
Customer equity
5
Customer retention
5
Fashion
5
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6
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16
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1
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16
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16
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English
17
Author
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Ko, Eunju
Schüller, Anne M.
Verhoef, Peter C.
Kumar, V.
28
Madhani, Pankaj M.
14
Eggert, Andreas
11
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Bruhn, Manfred
8
Krafft, Manfred
8
Bauer, Hans H.
7
Gil Saura, Irene
7
Neslin, Scott A.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Frow, Pennie
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
Matzler, Kurt
5
Payne, Adrian
5
Peppers, Don
5
Pfeifer, Phillip E.
5
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Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service research : JSR
3
Asia Pacific journal of marketing and logistics
1
European management journal
1
Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing : journal of research and management
1
Universia business review : UBR
1
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ECONIS (ZBW)
17
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
4
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
5
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
6
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
7
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
8
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
9
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
10
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
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