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~person:"Ko, Eunju"
~subject:"Customer equity"
~subject:"Customer satisfaction"
~subject:"Luxury goods"
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Search: subject_exact:"Kundenwert"
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Customer equity
Customer satisfaction
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Customer value
13
Kundenwert
13
Consumer behaviour
9
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9
Beziehungsmarketing
8
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customer equity
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Ko, Eunju
Gallarza, Martina G.
6
Gil Saura, Irene
5
Kim, Kyung Hoon
4
Le Nguyen Hau
4
Sesé, F. Javier
4
Al Haj Eid, Mohammad Badi’
3
Dandis, Ala' Omar
3
Del Chiappa, Giacomo
3
Gligor, David M.
3
Itani, Omar S.
3
Kim, Sang Jin
3
Matzler, Kurt
3
Mostafa Rasoolimanesh, S.
3
Pham Ngoc Thuy
3
Vera, Jorge
3
Verhoef, Peter C.
3
Wang, Shuman
3
Ahn, Jiseon
2
Arteaga, Francisco
2
Arteaga-Moreno, Francisco
2
Bahreinizad, Manizheh
2
Chae, Heeju
2
Cheung, Fung Yi Millissa
2
Chon, Kaye
2
Dedeoğlu, Bekir Bora
2
Edvardsson, Bo
2
Eiff, Wilfried von
2
Eriksson, Maria
2
Esmaeilpour, Majid
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Guo, Lin
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Hao, Fei
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2
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2
Hollebeek, Linda D.
2
Ingelsson, Pernilla
2
Jansen, Daniel
2
Keränen, Joona
2
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Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
3
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
4
Understanding luxury disposition
Lee, Miah
;
Ko, Eunju
;
Lee, Seulgi
;
Kim, Kyulim
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 467-480
Persistent link: https://www.econbiz.de/10010527135
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
6
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
7
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
8
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
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