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~person:"Ko, Eunju"
~subject:"Germany"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Marketingmanagement
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Brand management
27
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24
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16
Luxusgüter
16
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12
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Ko, Eunju
Burmann, Christoph
38
Baumgarth, Carsten
32
Esch, Franz-Rudolf
28
Ahlert, Dieter
23
Meffert, Heribert
23
Huber, Frank
22
Keller, Kevin Lane
18
Melewar, T. C.
17
Bruhn, Manfred
15
Loureiro, Sandra Maria Correia
15
Martínez-López, Francisco J.
14
Bauer, Hans H.
13
Fantapié Altobelli, Claudia
12
Gázquez-Abad, Juan Carlos
12
Regier, Stefanie
12
Cova, Bernard
10
Lips, Peter
10
Sattler, Henrik
10
Schmidt, Holger J.
10
Veloutsou, Cleopatra
10
Langner, Tobias
9
Laukkanen, Tommi
9
Rita, Paulo
9
Wiedmann, Klaus-Peter
9
Woisetschläger, David
9
Bang, Nguyen
8
Hajli, Nick
8
Herrmann, Andreas
8
Kunkel, Thilo
8
Perrey, Jesko
8
Völckner, Franziska
8
Binckebanck, Lars
7
Disch, Wolfgang K. A.
7
Drees, Norbert
7
Foroudi, Pantea
7
Hollebeek, Linda D.
7
Kenning, Peter
7
Kitchen, Philip J.
7
Kucharska, Wioleta
7
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Journal of business research : JBR
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
European management journal
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
11
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
3
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
6
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
9
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
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