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~person:"Ko, Eunju"
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Search: subject:"Brand Management"
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Brand management
28
Markenführung
27
Consumer behaviour
24
Konsumentenverhalten
24
Luxury goods
16
Luxusgüter
16
Fashion
13
Brand
12
Mode
12
Markenartikel
11
Brand image
9
Internet marketing
9
Markenimage
9
Online-Marketing
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
7
Marketingmanagement
7
Customer value
6
Kundenwert
6
Advertising effects
5
Social Web
5
Social web
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Werbung
4
Customer equity
3
Customer satisfaction
3
Kundenzufriedenheit
3
Luxury
3
China
2
Comparison
2
Conspicuous consumption
2
Consumer behavior
2
Customer integration
2
Digital marketing
2
Digitalisierung
2
Digitization
2
Kundenintegration
2
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English
27
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Ko, Eunju
Esch, Franz-Rudolf
126
Burmann, Christoph
124
Baumgarth, Carsten
85
Melewar, T. C.
73
Meffert, Heribert
61
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
51
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Wiedmann, Klaus-Peter
37
Bauer, Hans H.
36
Merrilees, Bill
36
Phau, Ian
36
Schmidt, Holger J.
34
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Romaniuk, Jenni
28
Strebinger, Andreas
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
26
Völckner, Franziska
26
Aaker, David A.
25
Langner, Tobias
25
Park, C. Whan
25
Schroeder, Jonathan E.
25
Swoboda, Bernhard
25
Diamantopoulos, Adamantios
24
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Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
European management journal
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
27
RePEc
1
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
6
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
7
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
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