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~person:"Ko, Hsiu-Chia"
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Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an
uncertainty
reduction
theory
perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
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