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~person:"Ko, Yong Jae"
~person:"Levy, Nadav"
~subject:"Sports marketing"
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Sports marketing
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Sportler
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Consumer behaviour
9
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Agency theory
6
Crew scheduling
6
Personaleinsatzplanung
6
Prinzipal-Agent-Theorie
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Brand management
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Markenführung
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Ko, Yong Jae
Levy, Nadav
Nüesch, Stephan
4
Doyle, Jason P.
3
Hill, Brad
3
Kunkel, Thilo
3
Maennig, Wolfgang
3
Mueller, Steffen Q.
3
Sotiriadou, Popi
3
Su, Yiran
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Arai, Akiko
2
Baker, Thomas A., III.
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Biscaia, Rui
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Breuer, Christoph
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Felbert, Aaron von
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Fink, Janet S.
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Franck, Egon
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James, Jeffrey D.
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Kaplanidou, Kyriaki
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Larkin, Benjamin
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Lear, Karen E.
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Mogaji, Emmanuel
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Papaloukas, Marios
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Runyan, Rodney C.
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Tzoumaka, Eugenia
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Agyemang, Kwame J. A.
1
Ahn, Na Young
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Ahn, Taesoo
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Aicher, Thomas J.
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Alpert, Frank
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Altschwager, Teagan
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Amo-Agyei, Silas
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European Sport management quarterly : ESMQ
1
Journal of nonprofit & public sector marketing
1
Sport management review
1
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ECONIS (ZBW)
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Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
2
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
3
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
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