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~person:"Ko, Yong Jae"
~subject:"Athlete reputational crisis"
~subject:"Celebrity-Werbung"
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Athlete reputational crisis
Celebrity-Werbung
Athletes
13
Sportler
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Consumer behaviour
9
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9
Brand management
5
Markenführung
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Advertising effects
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Brand image
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Cognition
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Celebrity endorsement
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Higher education institution
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Personality psychology
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Sports marketing
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Brand
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Emotion
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Markenartikel
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Reputation
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athlete scandal
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college athletics
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Associative memory network model
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Athlete
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Athlete endorsement
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Athlete scandal
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Attribution theory
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Auslandsinvestition
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Bicycle racing
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Business ethics
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Ko, Yong Jae
Astous, Alain d'
3
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3
Huber, Frank
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Brandes, Leif
2
Breuer, Christoph
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Brison, Natasha T.
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Carlson, Brad D.
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Carrillat, François A.
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Chang, Yonghwan
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Donavan, D. Todd
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Matthes, Isabel
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Nüesch, Stephan
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Parker, Heidi M.
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Roy, Subhadip
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Runyan, Rodney C.
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Sato, Shintaro
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Schaaf, Daniela
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Srinivasan, Kannan
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Tzoumaka, Eugenia
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Abirami, U.
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Allen, Samuel K.
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Antonovica, Arta
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International journal of sports marketing & sponsorship
2
Psychology & marketing
1
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ECONIS (ZBW)
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan
;
Ko, Yong Jae
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
Saved in:
3
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
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