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~person:"Ko, Yong Jae"
~subject:"Consumer behaviour"
~subject:"Media usage"
~subject:"Sportveranstaltung"
~subject:"Theory"
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Consumer behaviour
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Sportveranstaltung
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3
Video game
3
Game outcome
2
Game theory
2
Professional sports
2
Profisport
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Spieltheorie
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Sportmarketing
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Arbeitsgruppe
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Experiment
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Football
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Fußball
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Game process
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Happiness
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Mediennutzung
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Sport
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Sportorganisation
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Sports
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Team
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Team identification
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Zufriedenheit
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daily fantasy sports
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game process
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media consumption evaluation
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sport consumer behavior
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Ko, Yong Jae
Sreejesh, S.
8
Castronova, Edward
7
Vashisht, Devika
7
Dwyer, Brendan
6
Kolb, Albert
6
Oechssler, Joerg
6
Pabilonia, Sabrina Wulff
6
Dwivedi, Yogesh Kumar
5
Dürsch, Peter
5
Schipper, Burkhard
5
Buchanan-Oliver, Margo
4
Choi, Jeonghye
4
Ghosh, Tathagata
4
Kim, Yongjae
4
Seo, Yuri
4
Bellman, Steven
3
Borowiecki, Karol Jan
3
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Drayer, Joris
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Evans, Nathaniel J.
3
Gandhi, Ashvin
3
Giuliano, Paola
3
Guan, Eric
3
Hwang, Yongjin
3
Kaimann, Daniel
3
Kalenkoski, Charlene Marie
3
Keefer, Quinn Andrew Wesley
3
Khosrowpour, Mehdi
3
Kim, Sang Jin
3
McDonald, Chase
3
Pagel, Michaela
3
Reijmersdal, Eva A. van
3
Tasoff, Joshua
3
Teng, Ching-I
3
Wiegand, Nico
3
Backhaus, Klaus
2
Badrinarayanan, Vishag A.
2
Bae, Joonho
2
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European Sport management quarterly : ESMQ
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
3
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1
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
2
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
3
The relative effects of game outcome and process on fans' media consumption experiences
Jang, Wonseok
;
Ko, Yong Jae
;
Wann, Daniel
;
Chang, Yonghwan
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
5
,
pp. 635-658
Persistent link: https://www.econbiz.de/10011846421
Saved in:
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