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~person:"Ko, Yong Jae"
~subject:"Event study"
~subject:"Konsumentenverhalten"
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Event study
Konsumentenverhalten
Sport event
11
Sportveranstaltung
11
Consumer behaviour
6
Dienstleistungsqualität
4
Service quality
4
USA
4
United States
4
Sponsoring
3
Sponsorship
3
Sport
3
Sportmarketing
3
Sports
3
Sports marketing
3
Customer satisfaction
2
Kundenzufriedenheit
2
image congruence
2
2010–2011
1
2018 PyeongChang Winter Olympic Games
1
Advertising
1
Advertising effects
1
Ankündigungseffekt
1
Announcement effect
1
Athletes
1
Auslandsinvestition
1
Ball game
1
Ballsport
1
Big event
1
Börsenkurs
1
Comparison
1
Computerspiel
1
Destination management
1
Destinationsmanagement
1
Ehrenamtliche Arbeit
1
Emotion
1
Ereignisstudie
1
Event marketing
1
Event-Marketing
1
Foreign investment
1
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Ko, Yong Jae
Funk, Daniel C.
10
Humphreys, Brad R.
7
Kim, Yu Kyoum
7
Schreyer, Dominik
6
Wicker, Pamela
6
Drayer, Joris
5
Dwyer, Brendan
5
Filo, Kevin
5
Shapiro, Stephen L.
5
Byon, Kevin K.
4
Dilger, Alexander
4
Doyle, Jason P.
4
Kiefer, Stephanie
4
O'Reilly, Norm
4
Paul, Rodney J.
4
Pedersen, Paul M.
4
Walker, Matthew
4
Weinbach, Andrew P.
4
Baker, Bradley J.
3
Boronczyk, Felix
3
Breuer, Christoph
3
Buraimo, Babatunde
3
Chanavat, Nicolas
3
Chisolm, Maxwell
3
Coates, Dennis
3
Engelhardt, Bryan
3
Fink, Janet S.
3
Greenwell, T. Christopher
3
Grohs, Reinhard
3
Jordan, Jeremy S.
3
Koenigstorfer, Joerg
3
Koronios, Konstantinos
3
Kriemadis, Athanasios
3
Kwak, Dae Hee
3
Lim, Choong Hoon
3
Matheson, Victor A.
3
Miceli, Thomas J.
3
Nadeau, John
3
Oh, Taeyeon
3
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International journal of sports marketing & sponsorship
2
Enhancing knowledge development in marketing ; Vol. 21
1
European Sport management quarterly : ESMQ
1
Journal of consumer behaviour : an international research review
1
Journal of nonprofit & public sector marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
7
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1
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
2
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
3
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
4
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
5
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
6
Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae
;
Yim, Kitae
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
Saved in:
7
Does better event quality mean more fans? : moderating effect of perceived commitment on the link between event quality and sport consumption behavior
Kim, Taeho
;
Ko, Yong Jae
-
2011
Persistent link: https://www.econbiz.de/10010191054
Saved in:
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