//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ko, Yong Jae"
~subject:"Event study"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"World Cup"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Event study
United States
Sport event
11
Sportveranstaltung
11
Consumer behaviour
6
Konsumentenverhalten
6
Dienstleistungsqualität
4
Service quality
4
USA
4
Sponsoring
3
Sponsorship
3
Sport
3
Sportmarketing
3
Sports
3
Sports marketing
3
Customer satisfaction
2
Kundenzufriedenheit
2
image congruence
2
2010–2011
1
2018 PyeongChang Winter Olympic Games
1
Advertising
1
Advertising effects
1
Ankündigungseffekt
1
Announcement effect
1
Athletes
1
Auslandsinvestition
1
Ball game
1
Ballsport
1
Big event
1
Börsenkurs
1
Comparison
1
Computerspiel
1
Destination management
1
Destinationsmanagement
1
Ehrenamtliche Arbeit
1
Emotion
1
Ereignisstudie
1
Event marketing
1
Event-Marketing
1
Foreign investment
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Ko, Yong Jae
Matheson, Victor A.
11
Humphreys, Brad R.
9
Tainsky, Scott
5
Coates, Dennis
4
Engelhardt, Bryan
4
Smith, Alan D.
4
Smith, Amber A.
4
Walker, Matthew
4
Berri, David J.
3
Bouchet, Adrien
3
Card, David E.
3
Chisolm, Maxwell
3
Dahl, Gordon B.
3
Drayer, Joris
3
Funk, Daniel C.
3
Kelly, Yvan J.
3
Maennig, Wolfgang
3
McEvoy, Chad D.
3
Winfree, Jason
3
Yen, Alex
3
Abuzayed, Bana
2
Baade, Robert A.
2
Baim, Dean V.
2
Baumann, Robert W.
2
Blackford, Benjamin J.
2
Bodvarsson, Örn B.
2
Byon, Kevin K.
2
Cardazzi, Alexander
2
Carlson, Les
2
Clark, John S.
2
Deitz, George D.
2
Depken, Craig A.
2
Doellman, Thomas W.
2
Dolasinski, Mary Jo
2
Donahue, John D.
2
Dwyer, Brendan
2
Eastman, Jacqueline K.
2
Eggleston, Karen
2
Fairley, Sheranne
2
more ...
less ...
Published in...
All
Managing service quality : MSQ ; an international journal
2
Asia Pacific journal of marketing and logistics
1
International journal of sports marketing & sponsorship
1
Journal of consumer behaviour : an international research review
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
2
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
3
The influence of event quality on revisit intention : gender difference and segmentation strategy
Kim, Tae Ho
;
Ko, Yong Jae
;
Park, Chan Min
- In:
Managing service quality : MSQ ; an international journal
23
(
2013
)
3
,
pp. 205-224
Persistent link: https://www.econbiz.de/10009759415
Saved in:
4
Assessment of event quality in major spectator sports
Ko, Yong Jae
;
Zhang, Xiaohe
;
Cattani, Kevin
;
Pastore, Donna
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 304-322
Persistent link: https://www.econbiz.de/10009232062
Saved in:
5
The role of involvement and identification on event quality perceptions and satisfaction : a case of US Taekwondo Open
Ko, Yong Jae
;
Kim, Yu Kyoum
;
Kim, Min Kil
;
Lee, Jeoung Hak
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003943769
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->