The influence of event quality on revisit intention : gender difference and segmentation strategy
Year of publication: |
2013
|
---|---|
Authors: | Kim, Tae Ho ; Ko, Yong Jae ; Park, Chan Min |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 23.2013, 3, p. 205-224
|
Subject: | Sportveranstaltung | Sport event | Ballsport | Ball game | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Geschlecht | Gender | USA | United States |
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