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~person:"Kokemüller, Jochen"
~person:"Naser Valaei"
~subject:"KMU"
~subject:"Mobile Anwendung"
~subject:"Mobile Telekommunikation"
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KMU
Mobile Anwendung
Mobile Telekommunikation
Mobile application
5
Online retailing
3
Online-Handel
3
Customer satisfaction
2
Einzelhandel
2
Innovation adoption
2
Innovationsakzeptanz
2
Kundenzufriedenheit
2
Retail trade
2
Anwendungssoftware
1
Application software
1
Apps channel continuance intention
1
Apps channel satisfaction
1
Apps continuance intention
1
Apps retail channel
1
Apps usage satisfaction
1
Betriebliches Informationssystem
1
Computer-assisted marketing
1
Consumer behaviour
1
Consumer motivation
1
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1
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1
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1
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1
E-commerce
1
Electronic Commerce
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1
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1
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1
Handelsvertretung
1
IT-gestütztes Marketing
1
Informationssystem
1
Kaufmotiv
1
Klein- und Mittelbetrieb
1
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1
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1
Marketingmanagement
1
Maximum likelihood estimation
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Kokemüller, Jochen
Naser Valaei
Sajad Rezaei
13
Chakraborty, Debarun
11
Breitner, Michael H.
7
Davis, Jason
6
Han, Sang Pil
6
Heinemann, Gerrit
6
Kesler, Reinhold
6
Kummer, Michael E.
6
Schulte, Patrick
6
Venkatesh, Viswanath
6
Yin, Pai-Ling
6
Buck, Christoph
5
Ghose, Anindya
5
Jäger, Stefanie
5
Law, Chun Hung Roberts
5
Neukirchen, Thomas
5
Park, Yongtae
5
Saura, José Ramón
5
Siddiqui, Aaliyah
5
Siddiqui, Mujahid
5
Swani, Kunal
5
Tan, Yong
5
Al-Nabhani, Khalid
4
Basole, Rahul C.
4
Bick, Markus
4
Chen, Yubo
4
Cui, Xuebin
4
Daim, Tugrul U.
4
Drydakis, Nick
4
Gans, Joshua
4
Kleffmann, Markus
4
Klumpp, Matthias
4
Koop, Wilhelm
4
Kummer, Tyge-F.
4
Lehr, William
4
McLean, Graeme J.
4
Muzyrya, Yulia
4
Narang, Unnati
4
Oh, Wonseok
4
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
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Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
International journal of electronic marketing and retailing : IJEMR
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
5
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1
Modelling services continuance intention : evidence from apps stores
Sze Ling Ng
;
Sajad Rezaei
;
Naser Valaei
;
Iranmanesh, …
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 256-281
Persistent link: https://www.econbiz.de/10014514411
Saved in:
2
Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition : a maximum likelihood estimation approach
Sajad Rezaei
;
Naser Valaei
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 184-206
Persistent link: https://www.econbiz.de/10011849213
Saved in:
3
Essential of apps marketing implementation and e-commerce strategies : apps users' decision-making process
Sajad Rezaei
;
Chew, Hong Wee
;
Naser Valaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 141-158)
.
2017
Persistent link: https://www.econbiz.de/10011690465
Saved in:
4
Crafting experiential value via smartphone apps channel
Sajad Rezaei
;
Naser Valaei
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 688-702
Persistent link: https://www.econbiz.de/10011774662
Saved in:
5
Mobile Multilieferanten-Vertriebsinformationssysteme für Handelsvertretungen und -vermittlungen : Ausgangssituation, Potenziale und Anforderungen
Kett, Holger
;
Höß, Oliver
;
Kokemüller, Jochen
-
2008
Persistent link: https://www.econbiz.de/10003724052
Saved in:
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