Kollmann, Tobias; Suckow, Christina - Universität <Duisburg-Essen> / Lehrstuhl für … - 2007
Brand names, Corporate branding, Brand management, Entrepreneurialism,
Internet marketing, Electronic commerce
Paper type … brand”
(Kapferer, 2001, p. 133). A careful analysis of names in the global internet setting and a
professional approach of … Richardson, 2003) and makes
success on the internet heavily dependent on professional branding (Carpenter, 2000).
Building brands …