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~person:"Komárková, Lenka"
~person:"Romaniuk, Jenni"
~subject:"Advertising"
~type:"article"
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Advertising
Fernsehen
4
Television
4
Advertising effects
3
Fernsehprogramm
3
Fernsehwerbung
3
Television advertising
3
Television programme
3
Werbewirkung
3
Werbung
2
Advertising planning
1
Communication media
1
Consumer behaviour
1
Czech Republic
1
Duplication of viewing
1
Hypothek
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Lead-in
1
Longitudinal research
1
Loyalty
1
Media industries
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Mortgage
1
Program scheduling
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Programme promotions
1
Sales promotion
1
Scheduling problem
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Scheduling-Verfahren
1
Tschechien
1
Verkaufsförderung
1
Viral marketing
1
Virales Marketing
1
Word of mouth
1
advertising
1
advertising effectiveness
1
mass media communication
1
mortgage market
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Komárková, Lenka
Romaniuk, Jenni
Bellman, Steven
2
Guitart, Ivan A.
2
Hervet, Guillaume
2
Varan, Duane
2
Wilbur, Kenneth C.
2
Anderson, Simon P.
1
Beal, Virginia
1
Brusco, M. J.
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Coate, Stephen
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Deng, Yiting
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Grosfeld-Nir, Abraham
1
Gunina, Daria
1
Hartmann, Wesley R.
1
Hartnett, Nicole
1
Joo, Mingyu
1
Karniouchina, Ekaterina V.
1
Kempe, David
1
Kim, Woojin
1
Kincl, Tomáš
1
Klapper, Daniel
1
Logan, Kelty
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Mela, Carl F.
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Meyers, Cynthia B.
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Moore, William L.
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Novák, Michal
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Reid, Ryan
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Robinson, Jennifer A.
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Stennek, Johan
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Thomas, Michael
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Wooley, Brooke
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
2
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Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
2
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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