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~person:"Koponen, Jonna"
~subject:"E-commerce"
~subject:"Service industry"
~type_genre:"Aufsatz in Zeitschrift"
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E-commerce
Service industry
B-to-B-Marketing
3
Business-to-business marketing
3
Lieferantenmanagement
3
Selling
3
Supplier relationship management
3
Verkauf
3
Betriebliche Wertschöpfung
2
Communication
2
Digitalisierung
2
Digitization
2
Electronic Commerce
2
Internal communication
2
Interne Kommunikation
2
Kommunikation
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Value creation
2
Artificial intelligence
1
B2B sales relationships
1
B2B solution selling
1
B2B solution selling process
1
Beziehungsmarketing
1
Business network
1
Communication competence
1
Competence
1
Customer relationships
1
Digital communication
1
Digital multi-sided platform
1
Digital platform
1
Digitale Plattform
1
Emerging B2B platforms
1
In-person communication
1
Kompetenz
1
Künstliche Intelligenz
1
Marketing management
1
Marketingmanagement
1
Network economics
1
Netzwerkökonomik
1
Occupational qualification
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Aufsatz in Zeitschrift
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Koponen, Jonna
Gustafsson, Anders
5
Sirianni, Nancy J.
4
Subramony, Mahesh
4
Svensson, Göran
4
Barnes, Donald C.
3
Brady, Michael K.
3
McColl-Kennedy, Janet R.
3
Otero-Neira, Carmen
3
Telang, Rahul
3
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2
Brengman, Malaika
2
Chase, Richard B.
2
Chen, Lin
2
Collier, Joel E.
2
Dasu, Sriram
2
Eilert, Meike
2
Gauquier, Laurens de
2
Gouthier, Matthias H. J.
2
Habel, Johannes
2
Hautamäki, Pia
2
Hill, Sally Rao
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Høgevold, Nils
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Julkunen, Saara
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Kumar, Anuj
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Kumar, Satinder
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2
Mattila, Anna S.
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Medler-Liraz, Hana
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Palmatier, Robert W.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Nordic journal of business : NJB
1
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ECONIS (ZBW)
2
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara
;
Koponen, Jonna
;
Nickell, David
- In:
Nordic journal of business : NJB
71
(
2022
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10013327278
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