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~person:"Kotelnykova, Iuliia"
~person:"Singh, Ramendra"
~subject:"Entrepreneurship"
~subject:"Strategisches Management"
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Entrepreneurship
Strategisches Management
conceptual model
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Armutsbekämpfung
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base of the pyramid producer
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foresight
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foresight marketing
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subsistence entrepreneur
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Kotelnykova, Iuliia
Singh, Ramendra
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Journal of macromarketing
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Problems and perspectives in management : PPM ; international research journal
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Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Kumar, Avinash
;
Kumra, Rajeev
;
Singh, Ramendra
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 381-413
Persistent link: https://www.econbiz.de/10013389045
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2
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
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