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Kotler, Philip
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32
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21
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Social marketing : behavior change for good
Lee, Nancy R.
;
Kotler, Philip
;
Colehour, Julie
-
2024
-
Seventh edition
Persistent link: https://www.econbiz.de/10014414152
Saved in:
2
Success in social marketing : 100 case studies from around the globe
Lee, Nancy R.
;
Kotler, Philip
-
2022
Persistent link: https://www.econbiz.de/10014022388
Saved in:
3
Social marketing : behavior change for social good
Lee, Nancy R.
;
Kotler, Philip
-
2020
-
Sixth edition
Persistent link: https://www.econbiz.de/10011923319
Saved in:
4
Social marketing : changing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2016
-
5. ed.
Persistent link: https://www.econbiz.de/10013548164
Saved in:
5
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
6
Social marketing as transformational marketing in public services : the case of project Bernie
Peattie, Sue
;
Peattie, Kenneth J.
;
Thomas, Robyn
- In:
Public management review
14
(
2012
)
7
,
pp. 987-1010
Persistent link: https://www.econbiz.de/10009697330
Saved in:
7
Social marketing for a sustainable environment
Peattie, Sue
;
Peattie, Kenneth J.
- In:
The SAGE handbook of social marketing
,
(pp. 343-358)
.
2011
Persistent link: https://www.econbiz.de/10009380547
Saved in:
8
The social marketing mix - a critical review
Peattie, Kenneth J.
;
Peattie, Sue
- In:
The SAGE handbook of social marketing
,
(pp. 152-166)
.
2011
Persistent link: https://www.econbiz.de/10009380680
Saved in:
9
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
10
Social marketing : influencing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10009408016
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